Stage I - Printed Output

Printing statements, receipts, voucher, checks, stationery, 1099/1098, IRA, etc.
Quality Control
Regulatory requirement
Reformatting
No HOST changes required, work off of existing data stream
Competitive pricing
Business Partner

Stage II - Value Added Output Management Services

Get more bang for the buck and create more ad and marketing space from existing printed media channels (statements, receipts, etc). Enhance output by adding messages and multicolor color images to output. Minimize cost by selecting / targeting message / image delivery.

MCIF / CRM applications provide useful member / customer demographics. PBS can assist by working with the organization’s marketing function, MCIF / CRM system, and host system to identify and deliver targeted data. By segmenting select member / customer groups, marketing dollars are more effectively utilized:

1. Example grouping by age and profile:
   a. Pre-18 – savings and membership development
   b. 18 – 20s – establishing credit; car purchase, home, savings
   c. 20s – 30s – credit relationships, home, marriage, car
   d. 30s – 50s – home, family, retirement planning, car, children’s college
   e. 50s + family, retirement planning, saving

2. Household and Area demographics

3. Cross selling products/ services to potential profitable profiles.

The data is used to identify the targeted members / customers during the printing process and print the specific marketing message / image.
PBS output fulfillment services / applications to enhance existing printed media will:

save on production and marketing dollars by integrating the message / image into existing printed media.
provide more control over information / messaging layout and presentation

Stage III - The Future is Value Added driven by new technology

Bell & Howell e-statement online e-statement delivered to your email box with USPS government security.
Web site security with 24 x 7 uptime
Positioning for the next wave, the shifts from The Greatest Generation to baby boomers to Generation-Xers